Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
Boy goes off to college. Boy moves to the big city. Boy lands his first big-kid job. Boy loses said job. Boy moves back home with his parents. It’s a tale as old as
the last few years since the job market crapped out. It’s also the tale of Michael, the lead character in a Webisode series produced by Comedy Central and KFC
to promote the chicken franchise’s new Original Chicken Bites, which it calls its “grown-up” chicken nuggets. Titled “Growing Up and Getting Out,” the partnership also launched a contest
asking millennials in similar scenarios to describe their funniest moments moving back to the basement for a chance to win $12,500 to put towards 12 months of rent.
For some young adults, moving out on their own might be a hard sell—for others, not so much. An even harder a sell: business relationships. Thanks to the Internet, the notion of small-business owners selling to their tried-and-true network of prospects is dead, says OPEN Forum
. Gone. Sayonara
. Still, OPEN Forum offers tips
on how to still take control of the conversation to create a better sales method.
Creativity is a hard concept to define and harness. No wonder we’ve started making up words
. As explained in an interview with Advertising Age
, Ignition Factory’s Trevor Guthrie rationalizes that creativity isn’t something that can be taught. It comes from being inspired by what’s around and studying the brains of dolphins (his example—not ours). Can they at least teach me how to capture Flipper?
Now that we’re beginning to understand the madness behind the creative method, how about we make creative collaboration a little easier? Oklahoma-based startup BitConfused produced an app it calls Cage
, essentially providing a secure environment for creative teams to upload and manage their files
, as well as garner client approval.
Approval wasn’t granted by the Food and Drug Administration (FDA) on Tuesday when it officially ruled manufacturers can’t use bisphenol A
(BPA) in their production of baby bottles and/or children’s cups.
Another ruling—this one, coming overseas—banned “misleading” Proactiv ads
featuring Justin Bieber and Katy Perry from running in Great Britain, where watchdogs took aim at the U.K. version of the “miracle” spot cream, which doesn’t contain the same active ingredient found in the brand’s U.S. variety.
Meanwhile, Britain’s future Queen was an apparent victim of the latest Photoshop flub. Kate Middleton appears on the recent cover of South Africa’s edition of Marie Claire
, where images were doctored to show the Duchess of Cambridge donning a dress made by one of the country’s native designer
, Clive Rundle. Explains editor Aspasia Karras: “The cover is actually a hyper-real illustration of Kate, meant to be a fan art tribute to fashion’s new royal icon.”
I’m not sure what’s worse: Using an image that’s almost 100 percent fabricated or running one shot of a deceased model? That’s the problem Glamour discovered within its recent August issue
, where a photo of Korean supermodel Daul Kim was published as part of a feature illustrating all the ways to wear denim. Sadly, Kim committed suicide in 2009. A spokesperson from the publication explained the macabre mishap: “Our longtime backstage photographer Mark Leibowitz took this picture, which we’d always loved and wanted to use—we had no idea about the backstory, and are heartbroken to learn this news.”
A very alive Kate Upton is out for vengeance after a “pro-skinny” site referred to the Sport Illustrated
model as “fat” and “squishy.” Check out her response
Despite her attempts to silence the critics, something tells us Upton isn’t sitting around eating ice cream all day. But that’s exactly what the team behind Fast Company
hoped to do when it learned that car app service Uber had unleashed a fleet of “on-demand” ice cream trucks
throughout New York, San Francisco, Chicago, Boston, Washington, D.C., Seattle, and Toronto. Too bad the team was left screaming for ice cream rather than enjoying any. That, and tweeting about the big #UberFail
On the other hand, we’d rate this 360-degree virtual tour of London’s Olympic Park
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.