Perhaps the creative team just misunderstood the client’s briefing.
“Oink, oink” does sound remarkably similar to “boink, boink,” after all.
Regardless, cable provider Foxtel certainly achieved the “WTF” moment it was after with a recent billboard ad posted in Sydney for Australian TV network Studio.
Produced by SBS, and to the shocking dismay of many passersby, the outdoor ad depicts an offensive and bewildering image of a man having sex with a pig.
, the imagery was lifted from the controversial UK television program “Black Mirror,” which will air in June as part of Studio’s "Festival of WTF!"
reports that Foxtel quickly apologized, vowing that it would take swift action to take down the advertisement:
“It was intended to provoke, but it is clearly in appalling taste and demonstrates a lapse of judgment by Studio, and a failure in the approvals process at Foxtel … We [have] instructed Studio to remove and replace the billboard. This will happen as soon as possible.”
According to Campaign Brief
, Studio general manager Chris Keely also added:
"While art can sometimes be divisive or provocative, we certainly did not intend to upset anyone with this campaign. We apologise for any offense that was caused by the billboard. We will be immediately replacing it overnight with another piece of our campaign."
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