I’ve never broken up with an inanimate object, but from the looks of a recent project by designers at Altitude
, it seems fun.
Alanna Fincke wrote about the experience that she and her fellow designers had in the exercise, during which they were given 10 minutes to write breakup letters
to “a once-cherished product.”
Fincke describes the reason behind it on FastCo Design
The exercise wasn’t just catharsis. It was intended to help us better empathize with consumers. The aspect of human nature embodied by the adage that people say one thing and do another can make it difficult for designers to truly capture consumers’ intentions, motivations, and values. So designers borrow cognitive psychology techniques that encourage people to create something as a means of explaining their tacit knowledge, latent needs, emotions, dreams, and motivations.
The results are pretty fantastic.
Among the broken-up-with things: Netflix, a stud finder, a printer, Apple headphones, a Glad resealable container and a blender.
[RELATED: Link creative communications to the goals of your organization with this one-day workshop.]
One designer writes to Netflix:
Why do you think I want to watch Toddlers and Tiaras? I thought after all this time together, you would know me but you don’t get me at all. I have wasted too much time browsing your mediocre offerings, and I’m done. It’s not me, it’s you. You just don’t see me. I don’t have time to wait around for you to get upgraded--my digital clock is ticking. Don’t show up in my mailbox or Xbox again. You’re the worst.
P.S. I’ve been cheating on you with Amazon Instant Video. And PBS.com.
Read the full letters here