Couponing.

Makeovers.

Karaoke.

What won’t people market as “extreme” nowadays?

Don’t get me wrong—we’ve all heard someone butcher a Whitney Houston song a time or two, but the only thing extreme about that karaoke experience might be how extremely off-pitch it was.

On the Dew Tour, however, the experience merits the extreme label. That is, so long as its new director of marketing does his or her job.

Alli Sports, a division of NBCUniversal, is hiring for the position, looking to bring someone on to its team to pilot all of the event’s marketing and partnership efforts. That being the case, the ideal candidate must have proven experience managing public relations, as well as grassroots, digital, and social media strategies.

Click here to learn more.

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