As “faces of the company” go, Burt—of Burt’s Bees—has one that’s pretty unforgettable.
Burt Shavitz is the friendly looking bearded fellow who adorns the lip balms and hand salves that so many people swear by. He’s the subject of a new documentary as well, “Burt’s Buzz,” which will be released this summer. It seems like a great PR move for the brand.
Shavitz has all the makings of a reality show subject—an eccentric rich guy who lives in a converted turkey coop in the Maine wilderness. He’s also led a pretty fascinating life.
A few highlights:
• He was a news photographer, and has taken photos of JFK and Malcolm X.
• He was a bit of an accidental beekeeper, who took up the occupation after receiving a government grant to study the environment.
• He attended the first-ever Earth Day celebration.
And Yahoo explains
how the product line came about:
Burt's Bees came about in the early '80s when Shavitz teamed up with Roxanne Quimby — who helped turn extra beeswax from his hives into candles and other products. Shavitz and Quimby became business partners and lovers. But as their busy little empire grew, both sides of their relationship crumbled and Shavitz was pushed out.
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That story also reports that Shavitz is still on the payroll. Take a look at the trailer for the movie about the man who represents the brand.