HP the first brand to gain 1 million LinkedIn followers
The technology company’s vice president of digital marketing explains how it climbed the mountain: by recognizing that LinkedIn is not Facebook.
HP reached a major milestone this week: It became the first brand with 1 million followers on LinkedIn.
“It’s very powerful to us as a company,” says Natalie Malaszenko, HP’s vice president of digital marketing. “We’re honored to be here.”
Just how big an achievement is reaching the 1 million mark? For comparison, the biggest brand on Facebook, Coca-Cola, has just under 200,000 followers on LinkedIn.
That’s just it, though. LinkedIn isn’t Facebook. Brands that are entirely consumer-facing—such as Coke, MTV, and Disney—don’t fare quite the same there. HP has the benefit of being a consumer brand and a business-to-business brand.
Even so, that alone isn’t what put HP over the top, Malaszenko says. It took a lot of work companywide to connect with such a huge LinkedIn audience.
Finding the right message
A lot of people on LinkedIn, Malaszenko says, are interested in what HP has to offer, and they’re constantly asking questions about which technological tools can best serve their business needs.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
