Pinterest, the fastest-growing social site today, reached a whopping 11.7 million unique visitors last month and continues to grow.

Aside from being highly addictive, Pinterest actually offers major value to PR pros and brands. The site has proved its ability to drive traffic, promote shareable content, and create a thriving online community that is 87 percent female.

This infographic from MDG Advertising illustrates Pinterest’s unique demographic, the companies that have already figured it out, and tips on how to make your brand pin-worthy.



Kelsey Cox is a content strategist and PR manager at Column Five Media, an infographic and data visualization company in Newport Beach, Calif. Contact her at kcox@columnfivemedia.com.