Who? What? When? Where? Why?
If only it was that simple to understand Twitter. Luckily, this infographic from Touch
is as good a place as any to start.
According to its analysis of the 200 million registered Twitter users—the majority of whom
are female (54 percent)—the 30- to 49-year-old crowd makes up the largest age bracket on the social network.
do they want? Deals.
do they want it? While 24 percent of users check Twitter several times a day, the most popular time to post—for a retweet, at least—is 5:00 p.m.
After contacting Touch about this 5 o'clock time, we discovered that although the time zone actually refers to the U.K. (GMT), Touch believes its research suggests it could also refer to most European and North American time zones due to the similar culture and working hours. Basically, anywhere where the rush hour occurs between 4 and 7pm.
are they? While Twitter is a U.S.-based social network, 70 percent of the accounts are outside of the country, including 11 percent of the U.K. population.
should you join? We’re not saying that if someone else jumps off a bridge, you should too, but if 88 of the 100 Fortune global companies are posting daily, maybe you should at least look into joining the network.
For more answers to your Twitter-related queries, consult the infographic: