Instagram is quickly becoming the food porn capital of the Web, and now the photo-sharing platform will become even more user-friendly outside of mobile.

The company, which is owned by Facebook, is launching profile pages for the Web. But the company isn’t fully turning on its mobile roots, as you still won’t be able to upload photos to the service through the Web.

Before you get too jazzed, realize that everyone just thinks the new Instagram profiles look like Facebook pages.

Weemp womp.

Thus far, a number of brands including Nike, MTV, and Burberry have launched their Web profiles on Instagram.

In a statement released Monday, Instagram announced:

“You’ve asked for Instagram on the Web and we’ve listened. Over the next few days, we’ll be rolling out Instagram profiles on the Web!

“Your Web profile features a selection of your recently shared photographs just above your profile photo and bio, giving others a snapshot of the photos you share on Instagram. In addition, you can follow users, comment & like photos and edit your profile easily and directly from the Web. It’s a beautiful new way to share your Instagram photos!

“To see your profile, or to explore a friend’s profile, simply navigate to instagram.com/[username]. For example, in order to view Nike’s profile, @nike, you’d navigate to instagram.com/nike on the Web. If you don’t see your profile yet, be assured that you’ll see it in the next few days. We’re rolling out profiles to everyone on Instagram over the course of this week.

Of course, it seems that everyone’s focusing on how closely the Instagram profiles resemble Facebook pages, and the Instagram team isn’t shying away from the comparison. The company’s co-founder Kevin Systrom told Mike Isaac of AllThingsD, “Facebook has pushed forward what it means to have a profile online and how to most effectively communicate an overview of someone’s digital identity.”

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