Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

Various explanations exist that suggest alternative origins for the common idiom “mind your Ps and Qs,” one being that 17th century bartenders used the expression when telling rowdy patrons to watch their manners, or “mind their pints and quarts.” Jack Daniel’s must believe in keeping politeness alive in the alcohol industry, particularly given the civility of this recent cease-and-desist order it sent author Patrick Wensink, whose commissioned book cover clearly infringes upon the brand’s trademark label.

Speaking of alcohol, Advertising Age reports that Heineken USA has hired public relations firm Edelman to handle the company’s corporate PR, as well as that of its Dos Equis brand.

[Related: How the ‘Most Interesting Man’ keeps Facebook fans engaged]

A beverage that doesn’t have the luxury of being so polite—milk—is under attack by the Physicians Committee for Responsible Medicine (PCRM), an organization that’s new petition lessens the promotion of milk to help build strong bones in kids as, “the promotion of an ineffective placebo.”

Conversely, the case for coffee just keeps getting better, at least for the non-decaf variety. Researchers from Brigham and Women's Hospital and Harvard Medical School have discovered a link between increased coffee intake and decreased risk of basal cell carcinoma, the most common form of skin cancer.

Meanwhile, some of the most commonly cited works in children’s literature were reduced to a mere nine words or less thanks to Brittany Gibbons at nickmom.com. My favorite: “The Lorax,” explained as “Al Gore was right about everything.”

Twitter, in its very nature, is used to a world of people summing up their every thought in as few words as possible. According to Smart Boy Designs, however, these are the 100 best.

[Related: 10 brands with creative Twitter bios]

Besting the Hollywood box office this weekend was “The Dark Knight Rises,” raking in an estimated $160 million, possibly the largest total by any 2D film. This blockbuster success, of course, comes despite the chilling effect of last Friday’s tragic shooting in Aurora, Colo., during a midnight showing of the movie. Out of respect for those affected by the tragedy, many studios withheld their usual revenue reports.

While a number of Batman fans encouraged the film’s stars to visit the site of the shooting to pay their respects, a number of marketers hope to encourage action through content. The SEOmoz blog provides eight attributes for doing so.

Hopefully eight attributes aren’t too many for people sitting at a desk all day to recall. Reports Inc., a new study found that walking improves the performance of one’s working memory, suggesting that being shackled to your desk might be as bad for your mind as it is for your body.

Then again, perhaps your office simply isn’t an easy place to get work done in the first place. Luckily, Business Journal provides tips for improving productivity around the workplace.

One looking to curb profanity around the office, however, might suggest an office swear jar, but is the concept legal? OPEN Forum investigates.

What is legal are NBA jerseys with ads directly on them, a move approved at the league’s recent Board of Governors meeting as a means to raise additional revenue. BuzzFeed sums up the notion best, saying it “can't wait for the Samsung Los Angeles Lakers to play the M&M Miami Heat in the 2013 Finals.”

Too bad NCAA teams can’t do the same thing to their sports uniforms. After the unprecedented $60 million sanctions it placed on Penn State following its recent child sexual abuse scandal, the school could use the extra resources. While Bleacher Report likens the penalties to being worse than the death penalty, a statement from the school’s president, Rodney Erickson, says that Penn State “will move forward with a renewed sense of commitment to excellence and integrity in all aspects of our University.”

Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.

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