Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
Believe it or not, there was once a time when serious Hollywood thespian Justin Timberlake was actually
a singer. Alas, the future Mr. Biel now spends his days fraternizing with Clint Eastwood and company while dabbling in Silicon Valley ventures. On Monday, the former N’SYNCer teased Web audiences with a look at fallen social networking site Myspace’s flashier new redesign
. What do you think—did he bring “SexyBack
Advertisers have not
brought it in terms of cashing in this Halloween. A survey by the National Retail Federation reports that American spending is up to $8 billion
for the holiday, but with seven out of every 10 people in the country taking part in the haunted festivities, Advertising Age reports
that marketers are caught in limbo balancing Halloween and Christmas.
Why wait for either holiday when you can celebrate the best this world has to offer right now, not to mention do it all for a heck of a lot less than $8 billion. In honor of National Coffee Day (Sept .29), many popular chains—from McDonald’s and 7-Eleven to Tim Horton’s and Dunkin’ Donuts—are celebrating all things java with a number of freebies to take advantage of this week. Here are nine
[Related: Political debate brewing in 7-Eleven coffee aisle]
An inclination toward budget-friendly finds is just one of the many ways millennials are changing the food industry
. According to OPEN Forum
, not only are members of Generation Y sensitive to price, but also they’re less loyal to brands than their Baby Boomer counterparts and more prone to foods of convenience.
With Yellow Page after Yellow Page of delivery options—assuming millennials still use phonebooks—food doesn’t get more convenient than pizza. However, you’ll have a difficult time getting your hands on Pizza Hut’s new “Cone Crust” creation
. Currently, it’s only available in the Middle East.
As for snackers, BrandIndex released its annual list
of the top 10 items Americans love to munch on. Ritz came in No. 1, with Lay’s, Doritos, Fritos, and Orville Redenbacher rounding out the top five, respectively.
Not a single bacon brand made it onto the BrandIndex list, so perhaps Americans won’t be devastated by a recent press release from the U.K.’s National Pig Association—yeah, that’s a real thing—indicating we’re all in for an “unavoidable” global bacon shortage
Elsewhere in the U.K., a poll found that Apple is the country’s coolest brand
, besting YouTube (No. 2) and Aston Martin (No. 3), which had taken the top spot in six of the last seven annual survey results.
Apparently, Burberry wasn’t cool enough this time around, but if the British fashion house’s newly opened flagship store on Regent Street in London is any indicator, expect it to make the cut in 2013. The brand is working diligently to bring the Burberry.com online experience to life in its stores
Perhaps Burberry could also enlist some aid from the coolest international star on the planet right now—that is, of course, K-pop phenom Psy. Just watch
the level of awesome his inspirational “Gangnam Style” brought to fans of Ohio University and its marching band:
[Related: What college football teaches us about PR]
Although parodies of the popular song and dance are a hit online, it’s much harder to plan a hit social media stunt. That is, unless you have a grander stage at your disposal—say, like that of the Emmys. It certainly worked for Jimmy Kimmel. While hosting the award show last Sunday, he conspired with Tracy Morgan to spike ratings. After asking Morgan to lie down on stage, Kimmel told viewers to update their social media profiles with the words, “OMG Tracy Morgan just passed out on stage at the Emmys, turn on ABC right now!” And the stunt worked
, generating more than 29,681 mentions on Twitter, at which point, @TwitterTV tweeted
Television is even taking advantage of Twitter through print. The CW and media agency OMD have teamed up for a “video-in-print” magazine insert
in Entertainment Weekly
On the flipside of print, the television advertising marketing is welcoming a new industry to the airwaves: handguns. Although I’m not sure Glock really got its message across with this one
. At least it’s nice to see
Sergeant Hartman R. Lee Ermey
land some work.
And because guns are a little too intense to end on, let’s instead watch this youngster’s first reactions to ice cream, courtesy of Moose Tracks Ice Cream and Status Creative
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.