Although his days of stealing Taylor Swift’s spotlight
might be behind him, Kanye West continues to grab headlines—and not just for his budding romance with Kim Kardashian. It’s the lyrics to the rapper’s song “Theraflu”
that has the namesake brand, as well as PETA, less than grateful for the plug. Theraflu has disavowed the song, while the line “tell PETA my mink is draggin' on the floor" sparked a peeved response from the animal rights group.
Maybe Toys “R” Us could entice a performer to namedrop the retailer as part of the brand’s efforts to reinvent itself
in hopes of going public. Just don’t grow up—Geoffrey
would not approve.
Ryan Gosling fans would certainly approve of the 200 Easter eggs stashed around New York City
“from” the celebrity, each one encouraging its discoverer to tweet his or her finding to the Twitter handle @GoslingEaster
Pinterest didn’t oversee any Easter egg hunts (that I’m aware of), but startups and other budding social networks could still uncover a few hidden treasures in the virtual pinboard’s unlikely rise to the top, such as learning when to pivot away from its initial vision. TechCrunch explores the matter
Perhaps Google+ could pick up a few tips from Pinterest on how to better engage its users. Despite an audience growing to more than 100 million people, the social network’s users are spending less time on the site
than they had previously.
Then again, the idea really isn’t all too shocking when you consider that “digital natives” in their 20s are switching media an average 27 times an hour
when not working.
Meanwhile, Apple quickly switched its outdated iPad 2 billboard
above its Meatpacking District store in New York one day after a picture making light of the issue hit the Web.
Kodak, on the other hand, wants to rid itself of one of its—and NYC’s—most-notable billboards in Times Square. After filing for bankruptcy protection in January, the company filed papers in court last week
to transfer the billboard’s lease to Orange Barrel Media for $3.7 million.
Guarding yourself against bankruptcy could be as simple as protecting your cellphone. As this infographic
from BackgroundCheck.org indicates, our phones can reveal a lot more about ourselves than we know—especially for anyone using their mobile devices for activities such as online banking.
Heck, even spam and unsolicited text messages have raided our cellphones
And as we continue to remember the late Mike Wallace
, another news correspondent has returned to the air—Jimmy Fallon revisits his “Night News Now” segment