It’s hard to get pumped about corporate partnerships, but it’s great when they involve a self-deprecating sense of humor.
In this case, KitKat and Google are teaming up and having fun with it.
The new version of the Android smartphone operating system will be called KitKat, and the candy bar brand is taking full advantage. It’s come out with a revamped website
and a promotional video to tout the chocolate-covered wafers.
[RELATED: Learn the art of the visual story at this November video summit.]
No cash was reportedly exchanged between Google and KitKat maker Nestle, according to Advertising Age
The KitKat tech specs are definitely worth a mouthwatering look.
It doesn’t stop there. From an Android Google+ update
Yep, our upcoming release will be named Android KitKat!
KitKat has been a favorite candy on the team for some time, so for the K release, we asked if they’d be willing to lend their iconic candy bar to its name. Be on the lookout for limited edition Android KitKat bars coming soon to a candy aisle near you. For a lucky few, your KitKat bar might contain a winning ticket for a new Nexus 7 tablet or Google Play credits. Check it out
And here’s the video—replete with Apple-esque undertones: