There’s a heartwarming brand story out of Durham, N.C., and it ends as all good stories should end: With donuts.
Chris Rosati, a 42-year-old marketing VP who was recently diagnosed with ALS—commonly known as Lou Gehrig’s disease—decided he would do what anyone with a terminal disease might consider: He applied for a job as a Krispy Kreme delivery man.
He didn’t get the job, but it was all part of his plan to steal a truck. CBS News explains
That’s right, he said steal a truck. It was all part of this fantasy Chris dreamed up: to stake out the Krispy Kreme doughnut factory near where he lives in Durham, N.C., follow one of the drivers on a route and take his truck when the guy’s not looking.
Don’t worry—nothing nefarious. He wanted to share the doughnuts with the children of the world. I love this guy.
So did Krispy Kreme. The company hooked him up with an entire bus full of doughnuts to deliver to school kids throughout the area.
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Check out the full video story here: