Lululemon has a crucial task when it comes to yoga pants: Make sure they’re not see-through.
The company failed at that task early this year
when it released pairs of luon pants that were deemed “too sheer.” There was a recall in March, and the world chuckled at the company’s PR problem.
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Now the company is back with skin-tight yoga pants that reveal nothing, according to the Atlantic Wire
. Writers from the pub’s website put them to the test, and they were satisfied with the results.
In a recent blog post
, Lululemon did a fantastic job of rolling out the old “crisis as opportunity” carpet:
“You may have missed that we had some issues with our black luon bottoms. The luon setback allowed us to take a hard look at every aspect of this fabric and how we design. Your (extremely) honest feedback made this possible …
“And speaking of science, we even got some university scientists to help us developed a "sheer-o-metre" which measures the amount of light coming through the fabric while being stretched at varying degrees.
“We’ve also re-engineered our luon bottom patterns in each and every style to minimize the stretching of the fabric. Basically, that means there’s now more fabric across the bum so it's not stretched from the get-go.”
There you have it, ladies—your $92 now gets you more fabric across the bum. Good news for you; terrible news for creepy yoga trolls.
RELATED: Lululemon practiced textbook crisis PR during yoga pant frenzy