The cheesy promotional or brand-inspirational song has a long history. Remember when Bank of America made U2’s “One” into “One Bank?”
Mercedes-Benz hasn’t gone and parodied anything, but it recently posted videos of its official “service song” to YouTube, and as The Denver Egotist suggests
, the song may instantaneously change your perception of the brand, for the worse.
The song by Patricia Meeden, a poppy number with driving guitars and a sort of karaoke feel, is sung from the perspective of a car, to Mercedes service workers. It includes somewhat suggestive lyrics such as, “I like power and heat/like trav’ling off the beaten track/like them to know my needs/don’t like when they hold me back.”
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calls the song and its accompanying video, which consists of highly posed marketing photos, “the most downmarket thing this luxury brand has ever produced.” Decide for yourself:
The video above and a shortened version have each received about 20,000 views on YouTube. No comments yet, but both have considerably more thumbs-down votes than thumbs-up votes. One has to wonder whether they’ll remain on YouTube for too much longer.