Singe people keep a low profile on Valentine’s Day—on dating websites, at least.
According to an analysis by digital marketing firm iAcquire
, dating websites don’t see a surge in traffic on Valentine’s Day. “The traditional image of Valentine’s Day as a time for blossoming romance just isn’t the truth,” the company said.
There is a boost in traffic to online dating sites in the days leading up to the holiday and an even stronger surge after Valentine’s Day, the company reported.
“The week after Valentine’s Day belongs to the singles,” iAcquire said. “And all those married folks trolling the Internet looking for love.”
Nearly a quarter (24 percent) of visitors to dating sites around Feb. 14 are married, according to the company’s analysis.
For its analysis, iAcquire consulted data from Google Analytics in 2012 and looked at demographics for online dating from Nielsen.
Valentine’s Day is big business in the U.S. According to Advertising Age
, Americans will spend $18.6 billion on Valentine’s gifts.
Here’s the infographic from iAcquire: