Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
The newish phenomenon of “Oversharenting
,” when parents share too much information about their kids, strikes again. This example involves the People
cover featuring Jessica Simpson’s new baby girl, Maxwell—and it’s cost the magazine a bundle. The price tag for the June 11 issue was a reported $850,000, but it only sold 950,000 copies
, less than the title’s weekly 1.3 million average. Let that be a lesson to you and your “superbaby
,” Tom and Gisele.
hopes to let this transit advertising effort
be a lesson to kids to stay in school. The non-profit created an actual bus that’s being driven around Colorado this summer. The vehicle resembles a yellow school bus on the front half, but looks like a prisoner transport on the back end, with the side of the bus reading, “75% OF ALL INMATES ARE HIGH SCHOOL DROPOUTS.”
That’s quite a figure, and so are these salaries of outrageously overpaid CEOs
, including executives at Wynn Resorts, Abercrombie, and Dell.
[Read: Is WPP chief exec’s defense of his pay bump a bad PR move?]
Let’s hope the folks working for a boss pulling down that kind of money at least have one hell of a corporate culture. But for that to be the case, Inc.
insists they’d need to first possess these 10 elements
Meanwhile, more technologically advanced companies such as Zappos are doing away with workplace norm
s including offices, job titles, and even walls to embrace a more free-flowing environment that not only accommodates more workers in less space, but also encourages greater creative collaboration.
[Read: Company ditches cubicles for a wall-free culture]
Starbucks’ social media team across the pond didn’t seem to collaborate before it asked its Twitter followers why they’re “proud to be British.”
Problem is, the tweet came from the company’s Irish Twitter account. Oy!
Speaking of Twitter, did you know its engineers are like Santa Claus? Both know when you’re sleeping
“Mad Men” fans might find it difficult to sleep this weekend in anticipation of the show’s season five finale on Sunday. And like any preview teasing an upcoming episode of the program, AMC offered no substantial clues
in its latest trailer. So did
Vincent Kartheiser provide any insight when he spoke to Huffington Post
about the finale? Read here
and find out.
Also this weekend are the French Open women and men’s finals. Unfortunately, American pros were knocked out of the Grand Slam single title hunt early at Roland Gardens, so I presume those of us in the States will remain relatively unconcerned. Sorry, Bryan brothers
—good luck anyway.
I assume we’ll be far more curious to see whether the horse I’ll Have Another can capture the first Triple Crown since 1978
with a win at Belmont Stakes on Saturday, as racing fans hope the colt can reinvigorate the sport in the process.
That was short-lived. Sports Illustrated reports
that Friday afternoon, I'll Have Another was scratched from the race.
On the topic of sports, it appears Mitt Romney isn’t the only one
who could use a good copy editor. Check out these baseball jersey spelling flubs
that the American Copy Editors Society (ACES) found for our amusement.
Less amused is Barnes & Noble, which believes the Justice Department’s proposed settlement with several book publishers to mandate higher prices on e-books and hardbacks hurts independently negotiated commercial relationships
and, ultimately, the consumer.