The fallout over the Planned Parenthood PR crisis continues at Susan G. Komen for the Cure, as more executives from the breast cancer nonprofit depart.
According to The Associated Press
“The departures include three officials from Komen's Dallas headquarters, as well as CEOs of affiliate groups in Oregon and New York City. The chairman of the foundation also stepped down from his post, though he will remain on the board.”
PR Daily reported on two of the departures this week
, those of Dara Richardson-Heron, chief executive of Komen's New York City affiliate, and Executive Vice President and Chief Marketing Officer Katrina McGhee.
At least some of the resignations appear to be related to Komen’s decision last month to de-fund—then re-fund—cancer screenings at Planned Parenthood, according to the AP.
Abbi Whitaker, the communications chair at Komen's Northern Nevada affiliate, said that to help put a stop to the PR fallout Komen must give more control to its affiliates.
"They are the ones that got beat down because of this," Whitaker told PR Daily
. "People in our own communities don't trust us anymore and we need to be able to freely communicate with them and really show the impact Komen has locally."
Greater control when it comes to communication will help mend these broken bridges locally, according to Whitaker.
"We need to know about major events before they come out in The New York Times
so we can prepare our local statements," she explained. "We find out about everything at the same time the rest of the world does—and that leaves us (since many of us are volunteers) scrambling to get out message points in line while our local media wait for a response."