Making the rounds online on Thursday was a YouTube video billed as an “Epic. PR. Fail.” for Shell. It depicts a supposed PR event in Seattle.
picked up the video, as did Ben Smith, the highly influential editor of BuzzFeed, who shared it with his more than 80,000 Twitter followers, commenting
: “A pretty amazing PR event gone wrong.”
(He later sent a tweet indicating it was fake.)
However, a Shell spokesperson confirmed to Grist.org’s Jess Zimmerman
that the incident depicted was “not a Shell event.” Zimmerman speculated that corporate pranksters the Yes Men are behind the video.
On Friday morning, a news release indicating Shell planned to sue the people behind the fake video appears to be a hoax as well, according to a report in Advertising Age
Here’s the video: