Read the full story at MoMA.

Don’t believe that claim? The Museum of Modern Art (MoMA) in New York has an extensive archive of its press releases, dating back to 1929. Here’s the first line from a press release from August 1929: “The belief that New York needs a Museum of Modern Art scarcely requires apology.” And here’s the first line from a press release (picked at random) that PR Daily received on last week: “[Company ABC], a full-service marketing firm that specializes in [blah blah blah], has been named the first-ever agency of record for [Nonprofit XYZ], a leading [yada yada yada].” What do you think?