You can’t judge a book by its cover.

That doesn’t stop us from trying, though.

The same could be said about the way I select wine. My unrefined palette being what it is, practically anything from the cellar will do the trick. That makes a bottle’s label of the utmost importance for a drinker like me, who’ll take a quirky name or amusing image and design over the finest full-bodied Shiraz any day.

Perhaps this is a notion that Winery Exchange—which creates beers, spirits, and, naturally, wines—and its marketing crew’s new public relations manager should note when selecting which brands to stock.

Helping to maintain and develop various press materials, as well as pitch the media and other relevant news organizations, candidates should not only have PR experience, but also be familiar with the inner workings of the alcoholic beverage industry.

And you can get familiar with more of the the job details by clicking here.

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