Good news for many local TV news stations: New York Times media reporter Brian Stelter is saying that some stations are making a comeback after several years of anemic ad revenue and layoffs.

The results of this rebound are more news time—18 extra minutes on average—and more employees, though not as many as were laid off in the past couple of years.

Among the reasons for this rebound is innovation in the newsroom, Stelter writes. And that innovation, according to the general manager at KSDK in St. Louis, means there are more people “gathering content” than one year ago.

How can that be if there are fewer reporters? It’s because more reporters are trained as multimedia journalists, who Stelter describes as “one-man bands, able to record, produce, and report pieces from start to finish.”

For PR professionals, the increase in news time could mean more opportunities to pitch these stations. If that’s the case, you’ll need to arm yourself with knowledge. You can start with a story we ran last spring about TV news terms that every PR pro should know. Good luck.