An early lesson in my Web journalism career was that nothing roils online emotions quite like an animal story.
Those emotions can range from pure joy (think of kitten videos) to absolute rage.
A few high-profile retailers have pushed the “absolute rage” button.
The targets of animal lovers’ ire are Sears, Walmart, and Amazon.com. On their respective sites a third-party vendor posted an item called “Dead Dog Prop.”
It is exactly what it sounds like: “Foam filled latex prop of a skinned dog with a large tire track squished through its mid torso. Chain attached for dragging purposes. You have seen bloody road kill, this is bloody road kill,” according to the description.
This is a piece of foam, mind you. Not an actual animal.
Each company saw its share of negative Facebook posts (some choice samples of which you can find on the Consumerist
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All three retailers have taken it down. Consumerist
also has the responses from the three companies:
Sears: “The item is a third-party Sears Marketplace product that does not abide with our guidelines and has been removed.”
Walmart: “We were very unhappy to see that this item got onto our site through one of our Marketplace retailers. We quickly began the process of removing it from the site and it is no longer available. We are following up with the Marketplace retailer to ensure this doesn’t happen again, and we apologize that the item ever appeared.”
Amazon: “We do not sell that item on Amazon.”