Why is it that any time a U.S. media outlet writes about Russia, it has a mocking tone to it?
That said, a Russian dairy company has revealed why it crosses out the bar codes
on its products: Because the bar code bears the “mark of the Beast.”
“It is well known that the bar code on products is a mark of the Beast,” the company, Russkoe Moloko, said in a statement
, “it contains three invisible sixes (666), the name of the Antichrist which is hidden in the Scriptures.”
The statement continues: “By crossing our bar code we want to show our position—we are with our Lord Jesus Christ, not the Antichrist and his servants. It’s not superstition.”
It’s always a bold move when a brand comes out as anti-devil, but, as Russkoe Moloko explained in its statement, they’re not alone:
Today, many priests, monks, theologians openly oppose bar-coding. When many Orthodox Christians buy goods in a shop they throw the packaging away or tear off the part containing the bar code. But if this is not possible, they draw a cross over it.
I don’t quite know what to say here other than if you’re brand is struggling to capture some headlines, taking a firm stance against the devil would probably work.