Mobile social media use is growing—as if we didn’t see that coming.
New statistics from comScore reveal that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August. This marks a 37 percent increase over the past year.
Increasingly, users are accessing social media sites via apps. While the audience for mobile browsing to social networks grew 24 percent over the past year, the social networking app audience grew 126 percent to 38.5 million people.
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