By definition, small businesses can vary wildly in their size, culture, and approach, but among them one thing is increasingly common: social media.
Small businesses are steadily increasing the amount of time, money, and resources spent on connecting with their target audience through mainly Facebook and Twitter (their slow on the Pinterest and Google+ uptake).
In all, 43 percent of small businesses spend six or more hours per week on their social media efforts. Furthermore, 66 percent of these businesses are spending more time on social than they did just one year ago.
For these and many more stats on how businesses are using social, Vertical Response has created a handy infographic