Content marketing kudos are due to the St. Louis Cardinals, who have taken to Instagram with a new series of 15-second videos titled #TheFrontOffice.
The videos feature the team’s mascot, players and Cards fan Phyllis Smith (known to sitcom fans as Phyllis from “The Office”).
A press release touting the series states:
This humorous ‘Mascots’mentary is directly from the nest of one of most iconic teams in baseball. After an early love affair during the team’s magical 2011 post season, Fredbird and the Rally Squirrel find themselves becoming bitter rivals and silliness ensues.
The Cards have amassed more than 62,000 followers on Instagram.
[RELATED: Learn the art of the visual story at this November video summit.]
You can check out some of #TheFrontOffice episodes here: