Stella Artois has tied its brand closely to the gold-tipped chalice it’s served in. Not only does it make for an attractive way to consume the beverage, the chalices can also be manipulated to present some impressive instruments.
Dubbed the Chalice Symphony, the instruments designed by “musical craftsman” Andy Cavatora are featured in a Cold War Kids song called “A Million Eyes,” which users can download on the Stella website.
The instruments, which named the Hive, the Pryophone, the Star Harp and the Violina, will be displayed in a Manhattan gallery, according to PSFK
The brand aims to “Show that the Chalice, which is itself an elegant creation, not only looks beautiful but sounds beautiful,” according to the site.
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You can learn more about the campaign and download the song for yourself at the Chalice Symphony website
You can also watch a teaser for the campaign here: