Can glassware improve the taste of Coca-Cola?
Beer and wine lovers will tell you that the glass you use to imbibe can make a huge difference. But carbonated sugar water? C’mon.
Stemware makers Riedel think they’ve come up with a glass that, for a mere $20, can improve your enjoyment of Coca-Cola.
Here’s how the Riedel describes it:
Inspired by the iconic curves of the original Coca-Cola contour bottle, this glass is designed to enhance the drinking experience. Shaped by trial and error by a panel of industry experts and Coca-Cola lovers, this form captures the distinct spices, aroma, and taste of Coca-Cola and creates a magical sensorial experience.
did a blind some tests, concluding that it does, in fact, make a difference. You can watch a video of the glass in action here
, and writer Ashley Feinberg had this to say:
… thanks to the shape of the glass—which was inspired in part by the classic Coca-Cola bottle of 1915—drinking from the Riedel glass didn't just taste better; it was just a generally more pleasant experience. We weren't overwhelmed by carbonation, and the soda went down smooth.
You can purchase your Riedel Coca-Cola glass here
—or buy a set of two for $30 so you can pour a Coke and toast to technology.
[RELATED: Find out how to craft the perfect pitch at our April PR & Media Relations event in NYC.]
No word on whether the glass drastically diminishes the taste of Pepsi, but at the very least, Riedel has managed to snag quite a bit of attention.