Moms love smartphones.
At least that’s the major takeaway from a new study by the parenting website
BabyCenter. Here are some highlights:
• Nearly 60 percent of moms have smartphones, and 62 percent of moms access the Web through a mobile device on a regular basis—up from 22 percent just two years ago.
• Moms spend an average of 6.1 hours a day using their smartphones, compared with 2.5 hours for moms who have dumbphones, er, regular phones.
• Moms are checking weather, playing games, connecting through social media sites, listening to music, shopping, and accessing health information on their phones with greater frequency than the general population does.
For a more in-depth breakdown of how moms are falling in love with smartphones, check out
eMarketer.
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