Looking for some support in persuading your CEO to tweet?
has you covered. The company recently published a study showing favor to those companies whose executives go social.
According to the study, 82 percent of respondents are more likely to trust a company when its CEO and leadership team communicates openly via social media about their core mission and values.
Also, 74 percent of respondents said they are more likely to buy from a company whose values are clearly defined through CEO social media participation.
A tweeting CEO also boosts brand image (71 percent) and gives the perception of better communication (78 percent).
For more on the study, check out eMarketer