Of top 10 companies in consultancy Brand Finance’s list of the 500 most valuable brands in the world
, only two—retailers Amazon and Walmart—fall outside the technology category.
The rest of the top 10 spots are filled with telecommunications, computer manufacturing, and software giants.
Apple is the king of the mountain for the third year in a row, followed closely by Samsung. Brand Finance’s analysts commented to the site 24/7 Wall St.
that Samsung, the largest smartphone manufacturer in the world, is gaining on Apple with “improving reputation for reliability, a faster pace of innovation, and wider range of devices.”
Even so, Apple’s brand is still valued at nearly $26 billion more than Samsung’s.
The top four on this year’s list are exactly the same as last year, with Google and Microsoft trailing just after Apple and Samsung. The brand that gained the most looks to be Verizon, which jumped from the No. 10 spot up to No. 5. Another telecom company, T-Mobile, went from being left off the list entirely to come in at No. 14.
The No. 9 and No. 10 companies, Walmart and IBM, both fell several spots. Last year, they were No. 5 and No. 6, respectively.
The Nos. 11–20 spots definitely have more variety to them, with car manufacturers, a soda brand, and banks making the list.
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Here’s the full top 20:
2. Samsung Group
13. China Mobile
15. Wells Fargo
Brand Finance’s analysis found that U.S. companies occupied the most spots on the list—185 out of 500—with companies in Japan, Germany, France, the United Kingdom, and China coming next.