Read it at The Business Insider.

The Business Insider unearthed a press release from the heady days of the .com era. You have to read this thing. “Anyone who remembers the stock market back during the .com days remembers how much juice companies could get out of issuing press releases announcing some meaningless biz dev deal,” writes TBI’s Joe Weisenthal. “Apparently that got to be such a part of the play, that one company issued an apology for not churning out press releases on a daily basis, promising that more would be forthcoming.” Wait until you read the opening line.