It’s nearly that time when people see you holiday shopping and comment, “Doin’ a little last-minute shopping?”

Oh, it’s hardly last-minute. Not even close.

For people who work in the 24/7 media industry, “last-minute” means finishing your shopping after the clerk locks the store doors on Christmas Eve.

Bottom line: You, or someone you know, hasn’t finished his or her holiday shopping (maybe not even started it yet), and that’s OK. The staff and contributors at PR Daily have put together a wish list for you.

Whether you’re pitching the media or you work in it, writing tweets or just monitoring them, here are 10 gifts sure to impress your colleagues or yourself. (Hint, hint—pass this story along to whoever pulled your name in the Secret Santa drawing.)

It’s the official PR Daily Holiday Gift Guide:

Etch A Sketch iPhone 4 case - $24.99

Throngs of PR and media professionals love their iPhones, claiming they couldn’t live without the gadget. If you’re among them, an eye-catching case might be in order.

Arik Hanson, a PR professional in Minneapolis, recommends the Etch A Sketch case.

The toy from which it’s modeled is certainly among the most popular children’s playthings, and now it’s fast becoming one of the most coveted iPhone accessories.

Someecards coffee mug - $13.99

For the irreverent communicator, why not a coffee mug that says, “I’m too busy to tell people how busy I am,” “When work feels overwhelming, remember that you’re going to die,” or any number of NSFW options?

A fashionable, faithful work bag

Whether you’re lugging around a laptop, a stack of newspapers and magazines, or a sandwich, a sturdy work bag is a must-have. Here are a few options:

• Nylon Sling Sleeve from Incase. An unobtrusive and durable over-the-shoulder bag that will hold a laptop, iPad, several magazines, and a bagel with a shmear. (Hint: Keep that last one on top.)
• The Crumpler Bag. We’ve heard it called “the best bag ever.”
• Dylan Jones bag. Want to splurge? This updated brief case from Anya Hindmarch—whom you may remember from her wildly popular Target collection—and who is the editor of British GQ is a one-of-a-kind men’s bag. It retails for $1,760.
• Marcie large leather tote. While we’re in the $1,700 range, this bag for women is among the 20 best work bags, according to Vogue.

Pencils - $2.99 (for a dozen)

There’s an old joke that says NASA spent millions of dollars and several years developing a pen that works in space, at any temperature, and writes upside down.

The Soviets, meanwhile, used pencils.

You’re no astronaut—although there might be a few space cadets in your office—but you do need a good writing implement for meetings, trips in the field, and sudden brainstorms.

Pens run out of ink. They can also bleed. Enter the pencil!

“They work in the cold, don't bleed all over your shirt or bag, and they are cheap,” said Gil Rudawsky, a former journalist turned crisis PR counselor. Gil said he has always has a box of them at the ready.

“An old habit from my newspaper days,” he added.

Impress your colleagues by personalizing them. It’s still cheaper than a nice pen.

Apple gift card - $25 (at least)

A gift card might seem like an impersonal gift, a way to say: “You decide.” And, if you bought it online: “I didn’t feel like leaving the house.”

Here’s a gift card—and a gift—that doesn’t require anyone to leave the house. It’s the app that PR and media pros, alike, will find extremely useful: The AP Stylebook app ($24.99).

No need to pull out your spiral bound copy next time you’re unsure of the AP abbreviation for Nebraska. There’s an app for that.

(It’s Neb., by the way.)

Social media ornaments - $5

These stocking stuffers have been kicking around for a few years, but it might be safe to say that the Twitter and Facebook ornaments won’t get packed in the box that stores the Chia Pet ornament.

Social media ain’t a fad, so why not immortalize it on the tree?

Portfolio case

It’s easy to spot someone on his or her way to a job interview. Not because of the attire or the purposeful walk, but instead by the cumbersome leather case they’re holding. The case, of course, holds a résumé and maybe a portfolio and some clips—necessary stuff for an interview.

For the job-seekers in your life, try splurging on a portfolio case they’ll be eager to carry, and not simply because it means they’re going to an interview.

The Florence Art portfolio case ($74.95) is perfect for someone who’s looking for an alternative to the classic version. This brown leather portfolio ($99.95), though geared more for artists, is another option for PR and media job-seekers.

A more inexpensive option is the Virtuo Open Style padfolio, available at Office Max for $15.49. It’s a popular leather case among job-seekers—which is why you should opt for the red one.

Online subscription to Oxford English Dictionary - $295

Your boss might cover the digital subscriptions to The Wall Street Journal and The New York Times—if not, there are two more gift ideas—but here’s one for the writers: the Oxford English Dictionary online.

It’s pricey, not fancy work-bag pricey, but it’ll cost you nearly $300 for an individual subscription. However, there’s also monthly access for $29.95 a month—a gift that keeps on giving.

Personalized stationery – starting at $112 for 75

The U.S. Postal Service might be cutting back service, but that shouldn’t mean you should taper off your snail mail. (You are sending handwritten cards and notes, right?)

Emails are quick and easy, but after an interview or networking event—or when you want to make an impression on a client or reporter—go with paper and ink. (Ditch the pencils for this.)

There are a number of options, but PR Daily Managing Editor Michael Sebastian said he opts for Chloe B personalized stationery.

“My wife bought it the first time, but I’m the one who keeps reordering it,” he said.

Red wine – priceless

Nearly all of the PR and media professionals we talked to for this article mentioned alcohol. It’s a tough job. After a long day, you deserve a little pick-me-up—especially one with a delightful nose and a ruby iridescence.

Here’s a recommendation: Reverse 6 from Spain. It’s dry, full-bodied, and has the aroma of oak—or so says the description. We just know it’s delicious.