Graduation season is in full force. So how much can newly minted PR professionals expect to earn in the workforce? The National Association of Colleges and Employers looked at the highest-paying starting salaries by major and, according to the Chicago Tribune
, the median starting salary for communications majors is $44,700
, just above the overall average for new grads, $44,442.
Salaries aside, the graduating class at Barnard University got counsel from President Obama on Monday when he delivered the school’s commencement speech. Politico
highlights 15 of the wittiest tweets
from the occasion.
If content is, in fact,
king, then content marketers are royal servants of sorts. So how do you keep the monarch happy? PR Squared
provides seven principles of content marketing
to follow closely.
Even the smallest of kingdoms needs tending to, so when working with smaller companies make your job easier by incorporating PR into the business marketing strategy
. Don’t know where to start? ClickZ
Companies of all sizes, big or small, have these five types of people
, according to Thought Catalogue.
Does that mean the self-employed suffer from multiple personality disorder?
Speaking of people, People
magazine grants a first-look at Ashton Kutcher as the late Steve Jobs
, black mock turtleneck and all. The actor is portraying the former Apple founder and CEO in the forthcoming indie film, “Jobs.”
The movie isn’t the only thing buzzing about Apple in Tinseltown. Reports the San Francisco Chronicle
, Hollywood’s cult iObsession led to the tech giant’s products appearing in more than 40 percent of movies that topped the box office in 2011.
The word “cult” needn’t have a negative connotation in business when used properly. According to OPEN Forum
, building a successful company means creating something more than a business, but less than a religion. That’s where one will find its “zone of cult
,” focusing on the energy, power, and authenticity of a company.
I don’t know if Facebook classifies as a cult, but it certainly has pull as a company—especially when you consider that the social network has hiked the price range for its IPO
to $34 to $38 per share.
Meanwhile, Twitter cofounder Jack Dorsey just landed quite the coveted spot: Cannes Lions’ 2012 Media Person of the Year
Someone not even close to winning that honor: Rebekah Brooks. It was confirmed Tuesday morning that the former News International chief executive and “Queen of Fleet Street” was officially charged
in the News of the World
While the brewing industry isn’t without its scandalous activity
either, Budweiser and Jay-Z are out to make it about the music. The two have joined forces to headline a summer music festival in Philly called “Made in America,”
a rebranding of the beverage distributor’s former Budweiser Superfest.