How’s this for a PR stunt?
To mark its 15th anniversary, Logo Floor Mats created a five-by-eight foot press release made out of a floor mat.
The PR professional behind this enormous release is Mitch Delaplane, a man who’s no stranger to stunts. In January, he issued the “most amazing press release ever
,” which drew cheers and jeers from the public relations and marketing community.
In an email, Delaplane told PR Daily
that the client contacted him after seeing his other stunts online. "They wanted to do something fun for their anniversary that might drum up some new business," he said.
We'll see if the stunt pays off. In the meantime, the press release now resides in the office of Logo Floor Mat owner Randy Bush.