While waiting in a Florida airport on Wednesday for his flight home to New York, Peter Shankman—PR pro and founder of Help A Reporter Out—tweeted:
And guess what: Morton’s delivered the steak to Shankman at Newark airport. And the man delivering it was wearing a tuxedo! Fancy.
Shankman, who has more than 100,000 Twitter followers, says he is a regular customer at Morton’s locations nationwide.
In a blog pos
t and on Twitter
, Shankman called it “the greatest customer service story ever told.” He also promised the whole thing wasn’t staged.
The feat is an impressive one. From Shankman:
Morton’s Hackensack is 23.5 miles away from EWR, according to Google Maps. That meant that in just under three hours, someone at Morton’s Corporate had to see my tweet, get authorization to do this stunt, get in touch with Morton’s Hackensack, and place the order. Then Morton’s Hackensack had to cook the order, get it boxed up, and get a server to get in his car, and drive to Newark Airport (never an easy task, no matter where you’re coming from) then, (and this is the part the continues to blow me away,) while all this was happening, track down my flight, where I was landing, and be there when I walked out of security!
The restaurant has nabbed plenty of buzz for the stunt, although The Next Web
have questioned whether the steakhouse would do that for any other customers—namely those who don’t have as many Twitter followers as Shankman.
A comment on PRNewser
from a reader claiming to be a former employee of Morton’s said the steak delivery (or any big act of customer service) could happen to anyone.
True, Peter has a large audience, which is why we're all reading/talking about it, but I have heard of many, many, many instances in which the amazing staff at the restaurants and corporate office has done very similar acts to people w/out 100k followers. This all makes me very proud and happy for such a great brand and company!
Lots of other people are happy for the brand. There’s been a steady stream
of congratulatory tweets—including numerous ones from people in the media. Looks like this thing could turn into some big PR for Morton’s.