Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
The economic recovery has been painfully slow; unemployment remains high; U.S. troops are still entangled in far-off wars, and the nation’s current health-care system languishes. With an election less than four months away, the Commander-in-Chief has his work cut out for him. But, of all President Obama’s problems, Mitt Romney is not one of them—at least not according to an amusing new presidential parody of the Jay-Z hip-hop classic, “99 Problems”
performed by Iman Crosson (a.k.a. Alphacat).
[Related: Obama serenades us with ‘Call Me Maybe’ (sort of)]
It might not amount to 99, but marketers do have a number of problems targeting the male consumer. Thankfully, Advertising Age
just teamed with data partner GfK MRI to takes us inside the masculine mind with the release of their new report
, “Dudes to Dads: U.S. Men’s Attitudes Toward Life, Family, Work.”
Another demographic advertisers would be wise to tap is that of same-sex couples. Not only are 90 percent of gay households loyal to certain brands, but also they’re likely 20 percent more affluent than that of heterosexual couples. And as homosexual parenting becomes an increasingly vital market, OPEN Forum offers five tips
for how a company might better reach their same-sex consumers.
Sexual orientation aside, ESPN The Magazine
’s newly released 2012 body issue
is sure to leave both guys and gals envious of the finest athletic specimens in sports, each photographed in their natural form.
Meanwhile, The Bleacher Report
is already getting a jumpstart on the 20 athletes it wants to see in next year’s issue
While they might not be in the buff, we’ll catch plenty of our favorite Olympians in just a couple of weeks when the Summer Games commence. And you’ll be able to watch it on TV or online as NBC and Facebook have partnered
to bring dueling coverage of all the events as they happen over in London.
Just goes to show you how social media is reshaping the Olympics
And if you think you might require social networking guidance before the Games start, check out these 12 essential cheat sheets
provided by Mashable
Seeing as many of the Olympic athletes will don some barely there swimwear, a good waxing is probably in order. Disposing of body hair might trim seconds in the pool, but when it comes to waxing many parents aren’t crazy about their 15-year-old daughter having it done. That’s the parenting debate stirring after Uni K Wax salons offered a 50 percent-off promotion
targeting girls 15 and younger.
A nice lemonade stand is the sort of activity most parents would like for their daughters, but a new venture might soon put kids out of business. From Limon & Nada comes a temperature-controlled pricing lemonade vending machine
that regulates the cost of the beverage according to the weather. The higher the temps go, the lower the price.
As novel an idea as that is, I’m not sure it beats the aromas of Disney World. From turkey legs and candy apples to Mickey Mouse waffles, these new air fresheners inspired by Disney Parks
are sure to bring the memories of childhood flooding back.
Equally as innovative, although slightly more adult, is this collections of 22 brilliantly designed wine bottles
stockpiled by NeatDesign.net.