Burger King is trying to make a splash in the fast food world. It redesigned its menu and launched a celebrity-packed ad campaign.
The campaign caught the public’s attention—for the wrong reasons.
A 30-second spot featuring R&B singer Mary J. Blige singing about the fast feeder’s new chicken wraps was pulled from YouTube over what Burger King says are music licensing issues
. In the ad, Blige reinterprets her song “Don’t Mind.”
However, the spot drew criticism from the African-American community.
, a website dedicated to black women’s lifestyle, called the ad “buffoonish,” insisting it reinforces negative stereotypes about African-Americans.
“As a black woman, singing passionately about chicken is not
the move!” Renay Alize wrote on Madame Noire.
Alize also said the ad “cheapened” the song.
“From now on, every time I listen to this up tempo love song, a piece of me will associate it with crispy, chicken, three cheeses, lettuce and ranch dressing. Do you see what you’ve done? Do you see the ramifications of your actions? You compromised your art to sell chicken wraps for the man. Sigh.”
PRNewser editor Tonya Garcia
added to the criticism, saying the ad left her “speechless.”
A Burger King rep told the Associated Press
that the company hopes to have the ad back soon. Meanwhile, the media is reporting that Burger King—which in 2011 was unseated as the No. 2 fast food chain in America by Wendy’s—plans to go public
, two years after it went private.
Here’s the video (via HipHopStan.com