What to do when email pitches fail
Many PR pros struggle with finding the best ways to pitch content. Often, they choose to email editors and reporters. If technology fails, here are a few alternatives.
Many PR and communications pros prefer email for contacting journalists.
Reporters can receive hundreds of pitches a week. It’s not surprising when they don’t respond.
If you’ve emailed a pitch with no success, what other tactics can you employ? Here are three alternatives:
1. Social media: Plenty of journalists have taken to social media to cultivate contacts and promote their stories online. If you follow a reporter on Twitter and have an established relationship, start there. If you are new to social media, introducing yourself to a journalist on Facebook or Twitter is a perfectly acceptable way to pitch.
Avoid getting too personal. Do tailor your pitch to a journalist’s beat or expertise, but don’t rely heavily on researching their personal interests. Keep it professional if you mention anything particular. You don’t want to come off as creepy.
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