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When infomercial characters fail at mundane tasks

By Alan Pearcy | Posted: September 28, 2012



Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

By this stage in the game, it’s pretty clear which TV shows from the new fall lineup will be the first casualties of ax wielding network execs. I’m looking at you, “Guys with Kids” (my apologies to Jimmy Fallon). Some of my favorite shows, however, neither air during primetime nor are they even shows at all. I’m, of course, talking about those wonders from the early morning hour—infomercials, which wouldn’t be as unintentionally entertaining without the help of these 33 characters who BuzzFeed says “need to get their sh*t together.”

[Related: 13 ridiculous yet irresistible infomercial products]

I’m also not ashamed to admit my fondness for fast food chains and their attempts at concocting the most caloric treats that everyone secretly want to try. This time, Pizza Hut is back at the plate, debuting its new Kit Kat Pops. Resembling small pigs in a blanket, the dessert is described as candy bars wrapped in hot, sugarcoated pizza dough. Two faults, however: No bacon and they’re only available in the Middle East.



If you’re lucky enough to get your hands on these bad boys, don’t ignore the size of your order. NPR reports that food labels affect how much consumers will eat. In a recent study, University of Michigan marketing professor Aradhna Krishna observed that people would eat more of the same size cookie if it was marked as a medium rather than a larger.

Speaking of labels, ad trailblazer and prominent activist Alex Bogusky is going head-to-head with Nestle, ConAgra, PepsiCo, and Coca-Cola, giving $100,000 in support of a California ballot proposition that would require special labels for foods containing genetically engineered ingredients.

[Related: The most dramatic reading of Mac & Cheese ingredients EVER]

Looks like Karlie Kloss could use an order (or seven) of those Kit Kat Pops and not worry about size and ingredients at all. Pictures of the model, featured in a mostly nude black and white spread for Numéro magazine, were edited to give the allusion that she had more meat are her ribs than she truly does. So does that make it a Photoshop #FAIL or #WIN?

Photoshop politics aside, it’s an altered image of a same-sex New Jersey couple kissing at their engagement party that could spell trouble for the anti-gay group Public Advocate of the United States. According to a lawsuit, the two men claim the nonprofit Public Advocate wasn’t authorized to use the photo in an attack ad in Colorado targeting civil union supporter State Senator Jean White.


Meanwhile, actor Samuel L. Jackson takes center stage in a new attack ad on Romney titled “Wake the F*ck Up,” a reference to Jackson’s viral narration of Adam Mansbach’s adult-oriented children’s book “Go the F*ck to Sleep.” Watch below for his recount of “little Susie” and her concerns about the imminent election. (NSFW)



Champions of The Noun Project also have their concerns, although their fears aren’t politically charged. It’s their hope that they can better unite the world through the creation of a global, visual language. (via The Portland Egotist)



Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.