The most social media-friendly presidential administration in history just got a little friendlier. The White House has joined the microblogging site Tumblr
, and the initial results are pretty fantastic so far.
Tumblr allows its users to post text, photos, GIFs and videos. In its first post
—accompanied by an infographic of its online strategy—the White House social team promised GIFs and the following:
"We’ll post things like the best quotes from President Obama, or video of young scientists visiting the White House for the science fair, or photos of adorable moments with Bo. We’ve got some wonky charts, too. Because to us, those are actually kind of exciting."
Here’s the first GIF the White House posted of Obama getting ready for the White House correspondents’ dinner:
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Followers can also send a suggested post to the White House using its submission tool. Chances are the posts they reject will be far more entertaining than the ones that actually make it onto the page.