It may be a cliché, but reality really is stranger than fiction sometimes.
Last week, The Onion posted a satirical article
about Subway offering two foot-long subs for $9.11 on the anniversary of the Sept. 11, 2001, attacks on the World Trade Center. (Subway wasn’t pleased
The point of the article, of course, was how tone-deaf and insensitive it would be for a company to offer a deal like that to commemorate 9/11. So when an ad offering nine holes of golf for $9.11 this Wednesday at Verona, Wis., golf course Tumbledown Trails appeared in Monday’s edition of the Wisconsin State Journal
, people couldn’t believe it.
While some reacted with what you might call stunned bemusement, others were more viscerally angry. “I hope Anonymous takes you down!” wrote one commenter to the course’s Facebook page
Since news of the 9/11 deal took off on Twitter, Tumbledown Trails has rescinded its offer; the rates for a round of golf will be the normal rates. The course management has decided to donate some of its profits from the day to the 9/11 memorial.
Here’s the course’s first apology
We would first like to apologize to everyone that we have upset or feels we have disrespected in anyway. By no means did we mean to do this.
Here is what we will do this Wednesday 9-11;
we will still let all that have tee times booked play for the previous rates we posted.
Then for all other golf that day we would like to donate the $ difference between our normal rate and the previous price for the day to the 9/11 Memorial.
We hope that everyone will now see this as a positive as we really meant it to be. Again we do sincerely apologize for offending anyone & hope that you do accept our sincere apology.
When people didn’t seem satisfied with the first apology, the management posted again
We are a family owned business & proudly support all local charities and have always gave 20% off everyday to all Police, Fire, Emergency, Military, etc. Please accept our apology.
And now it appears the course may not be open at all Wednesday
Please stay tuned to see if we will be open on Weds 9/11.
We are now worried about what people will do/say to our staff & do not want anything to happen or get out of control.
Sorry for the inconvenience this may have caused anyone.
The general rule for the future might be that if The Onion
has already written an article about an advertising tactic, it’s probably best not to do it.