4 high-impact communication tactics for reaching patients

Consider the following approaches:

1. Get hashtag happy.

To communicate with patients, go where they live: social media. Amplify your efforts with catchy, content-driven hashtags.

Hashtags draw an array of users and can crystallize a campaign. For example, to encourage women to get mammograms, a clinic in Virginia used the hashtag “#yesmamm.”

Arkansas Children’s Hospital’s #100deadliestdays highlights the warm-weather period when child and teen death rates increase.

In addition, users often adopt hashtags as their own, expanding their reach.

2. Make a list.

List-style blog content gives readers a sense of how much time they’re about to invest, breaks down each point into a digestible unit, and gives readers a big-picture look at a topic without overwhelming them. This makes it a perfect format for health care content.