Hot dogs are coming to Burger King, and fast-food connoisseurs aren’t quite sure how to feel about it.
Starting Feb. 24, the self-proclaimed “king of burgers” will roll out a Classic Grilled Dog for $1.99, and a Chili Cheese Grilled Dog for $2.29 nationwide.
According to the Chicago Sun-Times, Alex Macedo, the
chain’s president of North America said the hot dogs were a natural fit for the flame-grilled menu.
"We've worked to bring guests a hot dog that tastes like backyard barbecue," Macedo told a CNN Money reporter. “Burger King started experimenting with hot dogs in
five cities last year, and decided to go nationwide after those sales exceeded targets.”
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Folks on social media, especially Twitter, had plenty to say about the menu item:
To show distaste for the burger chain’s announcement, many Twitter users defended their local hot dog joints:
Although the majority of Twitter’s reaction was negative, some people were happy to announce their willingness to try Burger King’s latest offering:
The fast-food chain dipped into viral marketing territory with a training video starring Snoop Dogg. There's another that features Charo. In the video, Snoop teaches employees how to make the
Do you think Burger King will find success with its latest marketing endeavor?