Google Zeitgeist measures exactly what you think it would—the virality of certain subjects based on the search engine’s billions of searches.
For 2011, Americans should probably be a little ashamed of themselves.
Rebecca Black, whose excruciatingly pervasive “Friday” became a viral sensation for its inanity, “mattered most” in 2011, according to Zeitgeist.
The rest of the list makes slightly more sense. Here it is,
Google Zeitgiest 2011:
1. Rebecca Black
2. Google+
3. Ryan Dunn
4. Casey Anthony
5. Battlefield 3
6. iPhone 5 (which, interestingly, doesn’t exist yet)
7. Adele
8. Japan Earthquake
9. Steve Jobs
10. iPad2