has released its annual list of the 100 most powerful brands, and there are some familiar names among the top 10.
The company tracks almost 1,000 corporate brands that have been publicly traded for at least five years based on familiarity and favorability to create a brand power score.
Here’s how this year’s top 10 shakes out:
4. Johnson & Johnson
6. Walt Disney
8. American Express
Apple jumped up six spots this year, and has improved immensely from its 2009 ranking at No. 75.
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CoreBrand ranks companies based on a survey that asks respondents—business leaders and “high-level” consumers—about their familiarity and favorability of brands. It also examines financial reports. Read more about the methodology here