As Twitter celebrates its 10th birthday, the company is in a period of unprecedented change.
One change that will not be occurring, however, is a move away from the platform’s 140-character tweet limit.
Twitter’s chief, Jack Dorsey, told NBC’s “Today” that it will be sticking to its signature format and not extending to a 10,000 character limit, as was previously speculated.
The company did mess with its timeline recently.
Last month, Twitter announced that it had launched “an improved timeline for consumers and brands.” It was a move
that upset many users, who preferred the service’s reverse-chronological approach. The hashtag #RIPTwitter trended as users released their criticism.
More than a month into the shift, users don’t seem too vexed by the new look and feel.
“Since we launched the update to the timeline, we’re seeing very few people choosing to opt-out of the experience—it’s in the low single digits,” a Twitter
spokesperson told Marketing Land.
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Now that everyone’s timeline has shifted to seeing the most important tweets at the top (not too dissimilar to its previous “While you were away” feature),
Twitter reportedly said that it’s also seeing “positive increases across its key usage metrics.”
Will all of this stop Twitter’s stock plunge and put it back on the track to recovery?
eMarketer is skeptical.
Last week, the company lowered its forecast about Twitter’s revenue for the year. eMarketer said that it expected Twitter to see $2.61 billion in global ad
revenues this year—down from $2.95 billion that Twitter predicted for 2016 in October.
“We have yet to see material monetization of logged-out users,” eMarketer’s senior forecasting analyst, Martín Utreras, said in a statement.