There are so many agency awards out there that the only way not to win is to never apply. But one award in the U.K. actually takes some guts.
The “Toughest Agency Challenge” from the Beattie McGuinness Bungay (BMB) agency challenges competitors at Karmarama to a Tough Mudder
race—all for charity, of course. Behold the gauntlet, in the form of a sort of professional wrestling promo, thrown down on the ToughestAgency.com
Last year our friends over at Karmarama took part in Tough Mudder.
Whilst their charitable endeavors were admirable, here at BMB we took affront at their somewhat dubious claims of therefore being “the toughest agency in Britain.”
BMB challenge you, Karmarama, to re-field your team in April. Is this one award you’re man enough to enter?
And we challenge the rest of the industry to be upstanding, dust off your trendy trainers, and once and for all establish who really is “The toughest agency in Britain.”
We edited the text for readability, but on the site, it’s in all-caps so you can tell these guys are taking it seriously.
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But I much prefer the plans for after the Tough Mudder:
Go to the beer tent where we all like each other again, crown the winners, give big cheques to charity, get drunk, and enjoy the apres ski-esque DJs / after party.